Credibility: We have been providing South Africans with affordable insurance products for over 20 years.
Innovation: We are the first direct marketer of life insurance products in South Africa.
Reputation: We are a respected and trusted name in insurance.
Customer service: Our service centres assures you of friendly and efficient service and assistance with your insurance needs.
Simplicity: We keep things as simple and easy as possible and make buying insurance clear and simple.
Valuable products: We have cultivated an understanding of the needs for financial protection and investment for South Africans from all walks of life. These needs are well provided for in our comprehensive yet uncomplicated range of products, which include life, dread disease, hospitalisation, investment and legal related products.