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Clientèle Rewards

Clientèle Rewards offers significant savings on life’s most valuable items, allowing South Africans to save big on groceries, health & beauty items, gift vouchers and bus tickets. 

  • Clientèle Rewards
  • How To Redeem
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  • This is what South Africans need, a Rewards program that takes care of their now.

    Clientèle Rewards is now available in two exciting plans:

    1. Clientèle Rewards

    This plan offers all the benefits that you have come to know and love. Enjoy the following benefits:
    • Grocery coupons: 50 monthly grocery coupons on selected products redeemable at Shoprite, Checkers and Checkers Hyper. The coupons are available via the App;
    • Health & beauty coupons: 50 monthly health & beauty coupons on selected products redeemable at Dis-Chem. The coupons are available via the App;
    • Discounted bus tickets: save 20% with Greyhound and 15% with Citiliner. You will need to call Direct Rewards to book and your bus ticket reference number will be sent to you via SMS or email;
    • Gift vouchers: save 10% on gift vouchers for stores such as Edgars, Jet and CNA. You can purchase your gift card on the App or call Direct Rewards and your reference number will be sent to you via SMS or email;

    2. Clientèle Silver Rewards

    Clientèle Silver Rewards offers you even more savings every month. With Silver Rewards you get to enjoy all the Clientèle Rewards benefits and also save on the following:
    • Dining: get up to R100 cashback on the second most expensive meal every time you dine at over 1,000 participating restaurants. There is now no need to cook, just eat out and save. Visit the Clientèle App to view the restaurant list;
    • Movie tickets: enjoy up to 50% off on movie tickets at selected Nu Metro Cinemas and 10% off on movie tickets at selected Ster-Kinekor Cinemas. Take your cinema experience to new heights and enjoy the best blockbuster movies.

    Direct Rewards details:
    Tel: 087 825 1150

    Operating Hours:
    Monday – Friday: 08h00 – 17h00
    Saturdays: 09h00 – 13h00

    Clientèle Rewards is available to loyal policyholders for just R30 per month.
    Clientèle Silver Rewards is available to loyal policyholders for just R60 per month. Terms and Conditions apply.


    Download our infographic here for an easy step-by-step guide on how to use Clientèle Rewards and Clientèle Silver Rewards.

    How to access Clientèle Rewards:
    Simply download the Clientèle App on your smartphone from either the Apple or Google Play stores, click on Rewards and follow the prompts or click here.
    Visit the Clientèle App for more information.

    Once you have downloaded the App on your phone you can also lodge a claim 24/7, buy online and save with Clientèle Rewards. The App is simple, easy and free to use once downloaded (on all major SA networks). This means that Clientèle will pay for the data that the App uses.

    Coupons Redeemable at:

    Discounted Offers:

    Transactional Savings:


    Clientèle Rewards is an optional loyalty benefit offered by Clientèle Benefits Company (Pty) Ltd in partnership with Direct Rewards.


  • How to redeem your grocery coupons:
    To redeem your grocery coupons at Shoprite, Checkers and Checkers Hyper, all you have to do is login on the Clientèle App, click on ‘Rewards’ then ‘My Deals’ and ‘All Deals’. You can then select the store from which you would like to redeem your grocery coupons, select the product items and confirm. Once you have your product coupon codes, you will be ready to go shopping.
    When doing your shopping, you will need to show the discount coupon codes to the cashier as they are scanning your selected items. If for some reason the cashiers are unaware of how to process these discount codes please ask them to call a manager who will be able to assist.

    How to redeem your health and beauty coupons:
    To redeem your health and beauty coupons at Dis-Chem, all you have to do is login on the Clientèle App, click on ‘Rewards’ then ‘My Deals’ and ‘All Deals’. You can then select ‘Dis-Chem’ from the list, select the product items and click confirm. Once you have your coupon code (please note that you will receive a single code for all selected items), you will be ready to go shopping.
    When doing your shopping, you will need to show the discount coupon code to the cashier as they are scanning your selected items. If for some reason the cashier is unaware of how to process the discount code, please ask them to call a manager who will be able to assist.

    How to redeem your gift card discounts:
    You can buy your gift voucher in the Clientèle App by clicking on ‘Rewards’, ‘My Deals’, ‘All Deals’ then select the store for which you would like a gift voucher – Edgars, Jet or CNA. Then click on ‘Buy Now’, select the required amount, select the payment option (Debit/credit card or EFT), then select ‘Pay Now’. You will then need to follow the payment prompts and once the payment is successful, you will receive your gift voucher number. You can also access your gift voucher discounts by contacting Direct Rewards (our rewards partner) to buy these from them at the discounted rate. You will be requested to make payment into a nominated bank account after which you will receive your discounted gift voucher.

    How to redeem your bus ticket discounts:
    To access your bus ticket discounts you will need to contact Direct Rewards (our rewards partner) to buy these from them at the discounted rate. You will be requested to make payment into a nominated bank account after which you will receive your discounted bus ticket.

    How to get cashback on dining:
    To save on dining at over 1,000 restaurants, you will need to visit the Clientèle App to find a participating restaurant near you. You will need to click on ‘Rewards’, ‘My Deals’, ‘All Deals’, select ‘dining’ click on restaurants and then select your province. The applicable restaurants near you will appear and you can then visit the restaurant of your choice. After dining and within 24 hours you will need to upload your receipt on the App in order to receive the cashback on the second cheapest meal up to a maximum of R100.
    To upload your receipt click on ‘Rewards’, ‘My Deals’, ‘All Deals’, select ‘dining’ and select ‘claim’ and enter the required details, plus upload a clear image of your receipt. The claim will be processed within 72 hours. For any queries, please call Direct Rewards.

    How to get up to 50% off on movie tickets:
    To save while enjoying blockbuster movies with your loved ones, visit the Clientèle App to purchase your discounted movie voucher. Please note that the voucher will be redeemable only at Nu Metro Cinemas, Ster –Kinekor cinemas, self-service kiosks, online or through the call centre.

    To access your discounted movie vouchers you will need to click on ‘Rewards’, ‘My Deals’, ‘All Deals’ then ‘Select Movies”. Then click on ‘Buy Now’ or ‘Find a Cinema’ to view the participating Cinemas. Should you have clicked ‘Buy Now’, select the number of vouchers you require. The discounted amount will reflect, then select the payment option (Debit/credit card or EFT), then select ‘Pay Now’. You will then need to follow the payment prompts and once the payment is successful, you will receive your movie ticket voucher number.


    Coupons Redeemable at:

    Discounted Offers:

    Transactional Savings:



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